Whether you are relocating or starting your business, do remember that business signs are essential for your store. They are there to help you reach your brand to your customers. They are catching people’s attention, but they’re also cost effective. In recent research, the value of one on-site signage is equal to 24 full-page newspaper ads every year, and 85% of your costumers are living or working within a 5-mile radius of your business, which means that they will see your business’ signage 50 to 60 times per month. The research also found that 35% of customers who know about their local businesses saw those businesses while passing by. Therefore, effective signage will increase the chances of getting more new customers. Every year, 13% to 20% of the population is moving, which means you’re having 13% to 20% of new costumers to attract through your signage.
Reasons Why You Should Have Business Signage
Business signage is helping you to build your brand. They make your company stand out and your costumers will remember your business easily by recognizing your company’s logo. 17% of Best Buy’s walk-in customers are assuming that they decided to visit the store because of the sign.
Business signage is a one-time cost and it is cost-effective. Different from other kinds of advertisements, once you’ve installed your business signage, you do not need to pay more bills on it. Moreover, your business signage will work for you 24 hours a day, 7 days a week, 365 days a year, no matter what time of the year it is.
If you are planning to have business signage for your company, Essential Sign is always here to help you. Our business sign services include dimensional letter/signs, wall, window and floor graphics, vinyl letters/graphics, ADA (Americans with Disabilities Act), directories, window perfs, and wayfinding signs.