It is almost a brand new year, and if you are thinking about updating your marketing plan to support your business, one of the best uses of your money is to invest in new signage or updated graphics. When thinking about marketing efforts, a sign is an easy, one-time purchase that adds a permanent fixture for your customers. But what is the best way to make that sign stand out?
Make it memorable
In the era of modern marketing that we all live in, we see thousands of boring black text signs every day. If you want to stand out, using an eye-popping color, or a fun graphic can really make your sign stand out. Take a look at this sign we made for the Reno Eye Institute. Adding a blue color in the text and placing a large graphic of a human eye helps keep the sign interesting and directly communicates what their business is all about, vision.
But color isn’t the only way to catch a passerby’s attention. This display graphic for Shimano is totally black and white, but the large photo of a hill and a trail still stand out. This display does a terrific job of showcasing the brand, which is a company that makes components for mountain biking. This photo communicates the grandiose feeling of the outdoors and draws the viewers eyes down a trail to a seemingly minuscule biker. Utilizing either color, imagery, or both is a great way to make sure your new sign stays in the minds of your potential customers.
Use your space wisely
Let’s say you are thinking about putting up a new window display, or a new vinyl window graphic at your Reno business. You could use that space to showcase the businesses name for all the world to see. But, most likely, you already have a place with the name somewhere else on the building. Instead, using the window to highlight a new sale, or to showcase a product of service, will let the customer learn more about your business, and could be the difference between a customer coming in, or simple passing by.
Take a look at these two store windows and let’s compare which one makes the best use of the space provided. While one only has a very basic graphic with the business name and hours listed, the other utilizes the enter window like a display board. By making the most of the space provided, even customers who might be walking or driving past can take notice.
Make it yours
The best part about getting a custom sign or custom set of window graphics for your business is that you are not limited by a template. Whatever size, color or creative idea you might have can come to life with the help of your Reno signage experts at Essential Sign. An important part of making a memorable sign is putting your unique creativity into it and bringing life to your business.
So, if you are ready to revamp your signage and breath new life into your business, consider these tips to make your sign bold and impactful. By using colors, images, graphics and your imagination, you can create a memorable sign that will attract customers and keep them coming back for more.
And if you are interested in a quote for your new sign or graphics, click the orange button at the top of your screen to get in touch with us here at Essential Sign. Having a memorable sign for your business is not just a good idea, it’s ESSENTIAL.