If you want your business to succeed, you really need to consider how you plan to use your signs. According to ChamberofCommerce.com, customers have the tendency to purchase from companies they have already heard of. Because of this, a highly visible sign is an important function that helps to plant the seeds of familiarity for future sales!
Does that mean companies that customers don’t know beforehand are at a disadvantage for new customer acquisition? The answer is yes: however, you can work on improving your overall business presence starting today. Know how you plan to use your signage. It’ll have a greater effect on future sales.
Signs are like the silent salesperson of your business. Exterior signs help to set the atmosphere of your company and create a border between your company territory and others on the street. Did you know that customers make a decision on a business within the first second of their first encounter? If your sign is the first thing a customer sees, make sure the impression you leave is as good as it can possibly be. Most of the time, customers will see your logo and company name prior to entering your business, so of course your exterior sign is very important. That said, interior signs have the function to entice customers to purchase your goods and services when added to special displays when they are already inside. This reinforcement of branding translates into increased consumer confidence.
Understanding sign types based on placement is also important to their use. Typically, exterior signs are ground-mounted or building-mounted. Ground-mounted signs can sometimes be easier to install however, building-mounted signs are usually used in downtown shopping areas where foot traffic is more prevalent. If you are in an area of high foot traffic, a building mounted sign makes sense as the sign will be easier to upkeep and takes up less space.
Often times, business owners don’t calculate the proper size of a sign they need. This is very common and something we at Essential Sign can help with. The key is to make sure your exterior sign is clearly visible at night with appropriate lighting and the text is large enough to be visible at the longest possible line-of-sight distance. It’s very rare a business owner will regret buying a “too large” of a sign, however it is a frequent occurrence that a business buys a sign that is clearly too small. Incorporating neon signs, following the 4 “B”s rule (big, brief, branded, bold) are some examples. For visibility on interior signs, a 3D wall mounted logo is a great way to capture attention.
There are many points you need to consider when placing your sign; function, type and unique ideas. Understanding the importance of your signage is critical to your business. The bottom line is that if you’re not sure, ask an expert! Essential Sign is here to help you with this process and to ensure you get the perfect signage for your money. Going it alone and ordering the wrong sized signs can mean an enormous waste of money.
If you’re looking to stand out and make the most of your logo and business signage, contact Essential Sign today!